PJ Verhoef

PJ Verhoef leads the Dutch office and is responsible for targeting large global and indigenous European organisations with a specialised marketing execution service.  The service will assist large, multi-national organisations in the execution of multi-tiered, marketing programs to internal staff, reseller channels, partners and the end-user community.

Before his current role, PJ was managing partner at Qurus Management Consulting and co-founder and Director of Asentus Europe, a pan-European Partner Marketing & Training firm. Previously, he was founder and owner of an IT consultancy, specialized with implementation of Marketing Intelligence, Sales-, and CRM Systems. He started international entrepreneurship as BU manager of a digital mapping production and publishing company, selling to the IT and online publishing market.

Throughout his entire career, PJ has built companies from existing or new business, always in an international environment. He has held consultancy positions, advising management of publicly held companies such as Microsoft, Yamaha Motor Europe, Royal Dutch Shell, KPN Telecom, and ABN Amro Bank.

PJ graduated at Nijenrode business school and further holds an MA in Cultural Anthropology.