CIO CV – Marketing Skills Essential

As businesses struggle to do more with less, the pressure falls on the IT function and the CIO to demonstrate the value add of IT or risk being seen as a cost centre to be cut. This pressure, to demonstrate the business value of IT will continue to increase and CIOs need to accept this […]

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On February 14, 2011, posted in: Library by

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Location Based Marketing Association EMEA Survey 2011: The Infographic

Answering my own question, whether Europe is missing the LBS Train, the results of the LBMA 2011 Survey are showing an even adoption rate across the Atlantic, albeit with slightly different nuances. Google Latitude is surprisingly big in Europe, coming in a good second place after foursquare, and facebook places is off to a good start, […]

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Clarion Consulting Extends Operations to Europe and Launches Dutch Base

- Dutch office to provide European marketing execution service for global organisations –  European base projected to create 10 jobs in 2011 Dublin, Ireland & Amsterdam, Netherlands, Tuesday, 18th January 2011:  Leading project management and IT consulting specialist, Clarion Consulting today announced the extension of its business operations to Europe with the launch of its Amsterdam […]

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On January 18, 2011, posted in: News by

Research – Evolving Role of the IT Function

At Clarion Consulting, we conduct regular research into topics which are of interest to business and IT professionals.  We are currently collecting responses for the latest iteration of our survey series into the Evolving Role of the IT Function.  This survey focuses heavily on how the role of the IT Function and IT Manger in […]

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On January 7, 2011, posted in: blog, Strategy by

The T-Mobile Buddy Finder: Lessons from the Past for Location Based Marketing

I clearly remember that day in early 2003. Sitting in the office of T-Mobile The Netherlands, with a working demo of a ‘buddy finder app’ avant la lettre, built on a Windows smartphone. In many ways that pitch represented all the hurdles the mobile revolution still had to take to get where we are now. […]

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Cloud Licensing Forces an Issue

In the world of software sales, many companies are capitalizing the knowledge needed to select the right license from a very complex set of possible configurations. Although this expertise will still be required in the future, cloud computing and related pricing models should reduce the complexity for end customers, if software vendors allow it to. […]

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On December 24, 2010, posted in: blog, Innovation, IT Consulting, Strategy by


Bread & Games in Marketing 2011

Marketing has always been about influencing behavior, ensuring the desired action as a follow up of a carefully solicited desire. In many ways this influence is becoming more and more direct and local. But is it becoming more fun as well?

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Location Based Marketing Campaign Tools: Time Savers?

2011 will be the year of the location platform ‘wars'; and some consolidation is to be expected. Standards are needed in the areas of location, campaign and transaction. Some platforms will reposition their offering to a functional niche and some will try to strengthen their user base in order to become the category default. We think the decision for consumers and business to jump in the bandwagon will revolve more around privacy and convenience. For the latter, Geotoko is a giant leap forward.

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Clarion Consulting Appoints Turlach McAlister to Lead Recruitment Service Spinout

~ McAlister appointed as recruitment services manager with Clarion Resourcing~ Dublin, Ireland, Tuesday, 7th December 2010:  Leading project management and IT consulting specialist, Clarion Consulting today announced the appointment of Turlach McAlister as resourcing services manager with company spinout, Clarion Resourcing.  McAlister will manage all facets of the company’s resourcing business, which helps organisations to […]

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On December 7, 2010, posted in: News by

Increased Demand for Contract IT Professionals Fuels Business Startup

~ Clarion Consulting launches specialist recruitment service supported by knowledge-base of consulting organisation~ Dublin, Ireland, Wednesday, 17th November 2010 : Leading project management and IT consulting specialist, Clarion Consulting today announced the launch of Clarion Resourcing, a high-quality, specialist recruitment service supported by the knowledge base of the consulting organisation. Established to meet what it […]

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On November 17, 2010, posted in: News by