Is Localicious how Yellow/White pages should be using LBM?

There’s no reason for defending failing LBM concepts for their experimental value, or for a single bright feature anymore. This is 2011. We’ve had two years now to analyse this market and predict its development. So really, there is no reasonable defense to be making old mistakes again, as in the case of Localicious. Uhhm, Loca-what? […]

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5 things Foursquare and Facebook places can learn from Google+

Having looked at Google+ over the weekend, it seems there’s enough in there to make a few social media tech firms scratch their heads. Where most people mention Twitter, Facebook and even Skype, I want to zoom in on the location based networking aspect of Google+ I think this will by far be the most […]

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Clarion to speak at Social Media Marketing & Monitoring, 2011

Social Media Marketing & Monitoring 2011 will bring together leading marketing experts, brands, agencies and journalists for an intensive one-day conference in London. Over 200 people attended Social Media Marketing 2010 and we expect another sell-out this time around. Once again we’ll be pushing the boundaries and exploring what’s new and exciting social media marketing […]

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3 Big Ways the Nokia/Microsoft deal makes sense for the Location Based Services market

No doubt today’s biggest news in the LBS and mobile blogosphere is that Microsoft and Nokia are forming a strategic partnership in the smartphone market. It’s early days for any form of conclusions, but we can try to make some predictions on what impact this may have on the market for Location Based Service The companies […]

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Location Based Marketing Association EMEA Survey 2011: The Infographic

Answering my own question, whether Europe is missing the LBS Train, the results of the LBMA 2011 Survey are showing an even adoption rate across the Atlantic, albeit with slightly different nuances. Google Latitude is surprisingly big in Europe, coming in a good second place after foursquare, and facebook places is off to a good start, […]

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The T-Mobile Buddy Finder: Lessons from the Past for Location Based Marketing

I clearly remember that day in early 2003. Sitting in the office of T-Mobile The Netherlands, with a working demo of a ‘buddy finder app’ avant la lettre, built on a Windows smartphone. In many ways that pitch represented all the hurdles the mobile revolution still had to take to get where we are now. […]

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Bread & Games in Marketing 2011

Marketing has always been about influencing behavior, ensuring the desired action as a follow up of a carefully solicited desire. In many ways this influence is becoming more and more direct and local. But is it becoming more fun as well?

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Location Based Marketing Campaign Tools: Time Savers?

2011 will be the year of the location platform ‘wars'; and some consolidation is to be expected. Standards are needed in the areas of location, campaign and transaction. Some platforms will reposition their offering to a functional niche and some will try to strengthen their user base in order to become the category default. We think the decision for consumers and business to jump in the bandwagon will revolve more around privacy and convenience. For the latter, Geotoko is a giant leap forward.

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