Clarion to speak at Social Media Marketing & Monitoring, 2011

Social Media Marketing & Monitoring 2011 will bring together leading marketing experts, brands, agencies and journalists for an intensive one-day conference in London. Over 200 people attended Social Media Marketing 2010 and we expect another sell-out this time around. Once again we’ll be pushing the boundaries and exploring what’s new and exciting social media marketing […]

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Location Based Advertising in The Netherlands

<this article first appeared as an interview for The Where Business, July 14th 2011> Map minded people Historically, the Dutch have been a bit map-obsessed you could say, influenced both by a need for world maps, to lead the global navy conquests and trade, as well as local high-precision maps, to end disputes between people […]

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On June 20, 2011, posted in: blog, Innovation, Strategy by

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The Evolving Role of the IT Function in Ireland

Now in its third iteration since 2007, the “Evolving Role of the IT Function in Ireland” examines every facet of IT within public and private organisations.  Five sections in the report cover topics such as the status of the IT function, IT governance and compliance, IT spending and decision-making and IT talent management. Pat Millar […]

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IT Boardroom Membership Grounds to a Halt

Clarion Consulting survey reveals: Just one third of organisations with IT boardroom membership, unchanged from 2009 Increasing perception of IT as a utility and not a strategic engine of business change Only 5 percent of organisations measure IT return on investment and 3 percent measure IT innovation More than half of all organisations have cut […]

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3 Big Ways the Nokia/Microsoft deal makes sense for the Location Based Services market

No doubt today’s biggest news in the LBS and mobile blogosphere is that Microsoft and Nokia are forming a strategic partnership in the smartphone market. It’s early days for any form of conclusions, but we can try to make some predictions on what impact this may have on the market for Location Based Service The companies […]

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Location Based Marketing Association EMEA Survey 2011: The Infographic

Answering my own question, whether Europe is missing the LBS Train, the results of the LBMA 2011 Survey are showing an even adoption rate across the Atlantic, albeit with slightly different nuances. Google Latitude is surprisingly big in Europe, coming in a good second place after foursquare, and facebook places is off to a good start, […]

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Research – Evolving Role of the IT Function

At Clarion Consulting, we conduct regular research into topics which are of interest to business and IT professionals.  We are currently collecting responses for the latest iteration of our survey series into the Evolving Role of the IT Function.  This survey focuses heavily on how the role of the IT Function and IT Manger in […]

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On January 7, 2011, posted in: blog, Strategy by

The T-Mobile Buddy Finder: Lessons from the Past for Location Based Marketing

I clearly remember that day in early 2003. Sitting in the office of T-Mobile The Netherlands, with a working demo of a ‘buddy finder app’ avant la lettre, built on a Windows smartphone. In many ways that pitch represented all the hurdles the mobile revolution still had to take to get where we are now. […]

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Cloud Licensing Forces an Issue

In the world of software sales, many companies are capitalizing the knowledge needed to select the right license from a very complex set of possible configurations. Although this expertise will still be required in the future, cloud computing and related pricing models should reduce the complexity for end customers, if software vendors allow it to. […]

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On December 24, 2010, posted in: blog, Innovation, IT Consulting, Strategy by

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Bread & Games in Marketing 2011

Marketing has always been about influencing behavior, ensuring the desired action as a follow up of a carefully solicited desire. In many ways this influence is becoming more and more direct and local. But is it becoming more fun as well?

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