Testimonials

"Didsbury Engineering is now practicing with success, project management techniques based on Life Cycle Management with phase gate control. With your support we have successfully developed and implemented the system very rapidly. Didsbury Engineering was recognised by the NWAA/ASCE programme for achieving the Greatest Improvement across the Learner to World Class Model in the Small Supplier Category. No doubt, the Project Management aspect and your support helped us achieve that accolade."
— Chris Gaskell, Didsbury Engineering

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Business Case IT Challenges IT Governance IT Priorities IT Strategy Location Based Marketing Projects Research Social Media Talent Management

Location Based Marketing

“Mobile commerce blurs the distinction between websites and bricks-and-mortar outlets, linking disparate operations and making the Internet a pivotal sales engine for many retailers for the first time — and highly dangerous for others.” You don’t have to believe these promises and threats that the prophets of mobile marketing are spreading, to understand that 2011 is the year our phone will become our wallet. The wallet you preferably want them to open in -your- establishment.

Rather than investing our time in mobile marketing theory, we have put the different technologies to the test and found yet again that the proof of the pudding is in the eating. Of all the mobile marketing opportunities, we see that Location Based Marketing will truly help the listening and engaging entrepreneurs to capture their audience in new ways and make them into self-replicating social advertisements. We also see shops and restaurants using the technology as a gimmick and failing miserably to capitalize on the opportunity to interact with the social influencers in their customer base.

We scale your local mobile marketing

… but without losing the personal touch that is so important in social marketing. Using a 4 step process, we offer services tailored to your needs, whether it’s

• a “Campaign in a Box’ for a proof of concept or a single campaign at a chain of restaurants, or
• an ‘Event Pack’ for enabling your event and its partners to engage the mobile audience, or
• full-service local mobile media execution for publishers or agencies that sell local advertising.

Local Social Command Center

After carefully selecting the right tools for creating, monitoring and analyzing multi-platform mobile campaigns, we created a virtual command center where our staff can listen to, and engage with your mobile audience during a campaign. This approach complements instructions to local staff and greatly improves the Return On  Marketing Investment (ROMI).

While Madison Avenue is convincing the boards of big brands to spend millions into concepts, print and TV campaigns, use us NOW to handle your proof of concept or full-fledged campaign. After all, “Vision without execution is just hallucination”; you’ll find that your customer is already waiting for you to act!