Testimonials

“The Clarion team not only brings in-depth expertise and knowledge of project management practices to the programme. It also makes a significant contribution to ongoing programme development through innovation and creativity."
— Dr. David Bailey, Executive Director Operations, Northwest Aerospace Alliance

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Business Case IT Challenges IT Governance IT Priorities IT Strategy Location Based Marketing Projects Research Social Media Talent Management

Multi-Sourced Marketing

“Not another one-stop-shop, please.” “We are not looking for ‘turnkey-delivery’ from a  ’go-between’ agency that takes away cost-transparency and replaces it with the illusion of cost-efficiency.”

Sounds familiar? We have dealt with most of these knee-jerk reactions to the suggestion of outsourcing marketing operations. In fact, we couldn’t agree more. We would like to offer you quite the opposite.

In our approach, we start working from your strategic playbook, pick the best campaign elements with you to achieve the required goals and then align the campaign metrics closely to your scorecard. So far nothing new; except we allow ourselves to be rated and rewarded with the same measuring stick as you. And yet we can still make (a little) money because we understand, we believe like hardly anyone else, the mechanics and risks involved in each of the online and offline B2B marketing operations.

So we first disentangle the operational elements of a campaign and procure the best services available, as measured by medium-specific ROMI. You pick the final vendors from the shortlist. Throughout the process, you may choose to get reported only on Campaign KPI or drill as deep as you want to, down into the costing models we hold the vendor’s accountable to.

Ah, if we would only get the chance to show you the projects and companies we built around these apparently simple concepts, we’d probably be able to still make a believer out of you