Is Localicious how Yellow/White pages should be using LBM?

There’s no reason for defending failing LBM concepts for their experimental value, or for a single bright feature anymore. This is 2011. We’ve had two years now to analyse this market and predict its development. So really, there is no reasonable defense to be making old mistakes again, as in the case of Localicious. Uhhm, Loca-what? […]

read more

5 things Foursquare and Facebook places can learn from Google+

Having looked at Google+ over the weekend, it seems there’s enough in there to make a few social media tech firms scratch their heads. Where most people mention Twitter, Facebook and even Skype, I want to zoom in on the location based networking aspect of Google+ I think this will by far be the most […]

read more

Managing the Complexity of Location Based Marketing

Like any new industry, the location based marketing sector is currently a dynamic sea of different engagement models, tool and platform providers, stakeholders and vertical solutions.  It seems that every week there is a new platform, business model or tool released while others disappear.  Trying to define, plan and execute a location based marketing strategy […]

read more
On July 4, 2011, posted in: Library by

Tags:

Clarion to speak at Social Media Marketing & Monitoring, 2011

Social Media Marketing & Monitoring 2011 will bring together leading marketing experts, brands, agencies and journalists for an intensive one-day conference in London. Over 200 people attended Social Media Marketing 2010 and we expect another sell-out this time around. Once again we’ll be pushing the boundaries and exploring what’s new and exciting social media marketing […]

read more

Location Based Advertising in The Netherlands

<this article first appeared as an interview for The Where Business, July 14th 2011> Map minded people Historically, the Dutch have been a bit map-obsessed you could say, influenced both by a need for world maps, to lead the global navy conquests and trade, as well as local high-precision maps, to end disputes between people […]

read more
On June 20, 2011, posted in: blog, Innovation, Strategy by

Tags:

Clarion Consulting launches the EMEA Chapter of the Location Based Marketing Association

Asif Khan (founder and president) of the Location Based Marketing Association (LBMA) joined Clarion Consulting for the launch of the EMEA Chapter of the LBMA at the prestigious Krasnapolsky Hotel in Amsterdam on the 25th May 2011.  Clarion Consulting is the founding member of the EMEA Chapter and the launch event was held following the […]

read more
On June 3, 2011, posted in: News by

Tags: ,

3 Big Ways the Nokia/Microsoft deal makes sense for the Location Based Services market

No doubt today’s biggest news in the LBS and mobile blogosphere is that Microsoft and Nokia are forming a strategic partnership in the smartphone market. It’s early days for any form of conclusions, but we can try to make some predictions on what impact this may have on the market for Location Based Service The companies […]

read more

The T-Mobile Buddy Finder: Lessons from the Past for Location Based Marketing

I clearly remember that day in early 2003. Sitting in the office of T-Mobile The Netherlands, with a working demo of a ‘buddy finder app’ avant la lettre, built on a Windows smartphone. In many ways that pitch represented all the hurdles the mobile revolution still had to take to get where we are now. […]

read more